KOOKAI is a feminine, young and inspirational brand unlike any other.
The label retains its French name, but is 100 percent designed in Melbourne. The original three continue to guide the company's strategy and direction, with Rob as Managing Director leading a large team of young designers in the South Yarra headquarters.
Among the perfect fit tees and basics, the team continually design new collections at a snapshot turnover. "We try and refresh the design constantly." Rob explains. "Most of the time we'll only do a couple of hundred of each piece, ensuring exclusivity.
"The KOOKAI family has expanded considerably, with over 400 sales staff nationwide, but the original principles remain. "When the girls at store level tell us something at Head Office, we listen," Rob says. He and his staff know their product and above all, know their customer.
"A KOOKAI customer has a lot of attitude, she knows what she wants and doesn't necessarily want to be told what to do," says Rob. "It's always been about a young, very strong-willed but pretty and savvy girl."