Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.
Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.
With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.
Linen Linen Linen
Discover our latest collection, By the Sea.
The Revivalists Spring Party Collection.
A new collection made for brighter days ahead.
Pandora launches new Pandora Me collection.
Spring into this season’s floral from the Boheme Collection.
9:00 AM - 5:30 PM
10:00 AM - 5:00 PM
9:00 AM - 6:00 PM
8:00 AM - 7:00 PM
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