Rare Beauty has landed at Sephora

About Rare Beauty

Founded by Selena Gomez, Rare Beauty is committed to breaking down unrealistic standards of perfection, empowering the community to challenge beauty norms and shaping positive conversations about self-acceptance and mental health. 

With makeup made to feel good in, Rare Beauty’s mission is to help everyone celebrate their individuality by redefining what beautiful means. It’s not about being someone else but being who you are. 
The #RareImpact
Rare Beauty’s commitment to mental health is about more than the power of feel-good beauty. The brand has set up a Rare Impact Fund as part of its commitment to give people access to the resources they need to support their mental health. 

Rare Beauty donates 1% of all sales to the Rare Impact Fund and raises additional funds with philanthropic foundations, corporate partners, and individuals to increase access to mental health services in educational settings.

Discover The Beauty
Rare Beauty products are all about light, airy and buildable formulas that give you the room to feel amazing in your own skin. 

Want a lightweight foundation that’s easy to build up? You’ll love the Liquid Touch Weightless Foundation for coverage that leaves your skin looking natural. Available in 48 shades.

Try the highly pigmented-yet-lightweight Soft Pinch Liquid Blush for a gorgeous flush that’s either glowy or matte - a little goes a long way with this one. 

Want a bold pout that won’t leave your lips looking dried out? The blurring Lip Souffle Matte Lip Cream is right up your alley.