Karrinyup Local

Karrinyup Locals: Picnic and Hobbs

Tell us about your stores?
We started Picnic and Hobbs over 30 years ago. Our first shop was in Napoleon St. Cottesloe, then Claremont, Subiaco, Garden City, Karrinyup, Mt Lawley and the City (Perth). We currently employ 48 staff across both brands.

What is the best part about owning a business?
One of the best parts is seeing products we have developed/sourced being worn on the street.

How long have Picnic and Hobbs been at Karrinyup?
I cannot remember exactly, but approximately Picnic would be 20 years and Hobbs would be 10 years.
Where do you source inspiration from?
  • Travel (when we could)
  • Online stores
  • Instagram
  • Fashionable friends
What trends do you think are on the horizon for 2020? 
Sneakers are still big and great transeasonal style for Perth. Moving towards more casual fashion – ankle boots with rubber soles & sneaker boots. Knee high boots are also having a moment as well. 
As we move into Summer, we anticipate barely there sandals, mules, light weight sneakers and espadrilles will be popular.
When not running your businesses, how do you like to spend your time?
Going to the beach, cooking, catching up with family and friends and playing tennis and going away for the weekend.
What are your most popular brands?
We do a lot of our own development out of Italy and Spain and have a big following for our own Hobbs brand, especially Summer espadrilles out of Spain and sneakers out of Italy.
Other popular brands we stock are...
  • Rollie
  • Veja
  • Django
  • Eos
  • Sempra Di
What makes Karrinyup Shopping Centre an important part of the community?
It’s location and surroundings. We have always viewed Karrinyup as our Northern (coastal) suburbs shopping centre. We like that it is surrounded by a very nice green/leafy residential suburb, beautiful parks and its ease of access from the freeway and the coast.