50 years of Zara

On May 9, 1975, Amancio Ortega opened the first Zara store in A Coruña, Spain. At the time, his company, Confecciones GOA, had been producing garments for a little over a decade, since 1963. The opening of this first Zara establishment marked a pivotal moment for a company that has been making and distributing clothing ever since. This anniversary marks more than just a milestone,  it celebrates five decades of evolution, creativity, and connection with customers across generations and countries.

To honour the 50th year of Zara, Steven Meisel stages a spectacular motion image collaboration with 50 of the greatest models in the world – a unique celebration of creativity, longevity and love for fashion, instigated by Marta Ortega Pérez, in respect of her long-standing friendship and love of Steven’s work.

These 50 models are gathered together, for the first time, and are captured by Meisel in performance – every one of them singing Donna Summer’s 1977 hit ‘I Feel Love’. The film commemorating this landmark moment is released on May 9, 2025 – exactly 50 years to the day of the opening of the first Zara store in A Coruña, in Galicia, Spain.

Marta Ortega Pérez, Inditex non-executive chair, says “Creativity is the heart of Zara - it is the characteristic that defines us. This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world’s leading models - celebrated for their beauty but also their characters, their individualities and their strength – celebrating Zara as we turn 50. This campaign is a testament to everything the teams at Zara have created over the past five decades, honouring their enthusiasm, talent and boundless Creativity.”

The collection featured in the film is now available at zara.com and in selected Zara stores worldwide.