New Generation Showcase
Monday, October 22nd, 200719 October 2007
M E D I A R E L E A S E
KARRINYUP TO SHOWCASE A NEW GENERATION OF FASHION
Karrinyup Shopping Centre reinforces its commitment to Western Australian fashion next week, playing a pivotal role in the prestigious New Generation Showcase Midday Show.
The hottest names in WA fashion will hit the catwalk in the Karrinyup Centre Court at Midday on Thursday, 25 October with Peter Morrissey in the front row for the WA leg of the New Generation Showcase.
Renowned local designers Alvin Fernandez, Christine Tang, Christina Hennessey, Katou Rigg and Joanie Wong were selected for the event which is a new highlight of the NRA Australian Fashion Design Awards.
The Karrinyup New Generation Showcase is the last of six shows held across Australia highlighting the 25 best new labels to hit fashion-retail in the past five years.
Five of those outstanding designers will be chosen to present their designs at the 27th NRA Australian Fashion Design Awards to be held in the Gold Coast and aired live on the Nine Network next March.
NRA Events Director Donna Caley said the designers are standouts and were selected for the quality of their designs.
“Whether their style is cutting edge or a modern take on classic pieces, these are the designers to watch,” Ms Caley said.
As part of the event, 190 special guests from the Karrinyup VIP Online Membership and media will sip champagne and enjoy the spectacle of five of WA’s most outstanding fashion designers showcasing their very best designs.
Karrinyup Centre Manager Karen Draper said, “Karrinyup’s involvement in the New Generation Showcase is an exciting opportunity to promote the amazing talents of our emerging WA designers. We are delighted to be able to host this special event and know the shopping public will be inspired by what they see.”
In the lead up to the New Generation Showcase, Karrinyup will host a series of fashion parades based on the latest season looks; Sporty Chic and Electric Colour. These will run from Monday 22 October until Wednesday 24 October, with parades at 11am and 12.30 pm daily in centre court.
“The Sporty Chic and Electric Colour Fashion Parades are a great opportunity for Karrinyup retailers to launch the hot new fashion trends for summer,” said Ms Draper.
To join the Karrinyup VIP online database visit www.karrinyupcentre.com.au or phone 9445 1122 for more information.
ENDS
Media Contact: Jennifer Dowdeswell, Linc (08) 6363 7000, jenniferd@lincintegrated.com
About æ'lkemi:
Acclaimed WA designer Alvin Fernandez will participate in the WA stage of the New Generation Showcase at Karrinyup Shopping Centre next week.
Alvin’s impressive collection of fashion accolades include winning WA Student Designer of the Year in 1998, the year he graduated from the WA School of Art and Design. Alvin went on to receive the coveted WA Designer of the Year Award in 2005
Alvin is celebrating his eighth year at the helm of his ae’lkemi brand. Alvin’s focus is on unique handprints and organic textile processes that represent femininity. The garments are recognized for their signature raw edge elegance
Alvin has shown previous collections at Milan Fashion Week, G’day USA in New York and Mercedes Australian Fashion Week. Covering themes as elaborate as the Spanish Armada period of the 1500’s to 1970’s French Riviera and always featuring the distinctive hand finishing ae’lkemi is know for.
Alvin employs a WA based production team and all samples are made in Western Australia to support the local industry.
The ae’lkemi range includes an accessories line, a menswear line titled ae’men and a diffusion women’s line called ae’.
Alvin not only designs ae’lkemi but also manages the product’s manufacturing ensuring quality control is kept at a consistently high level. His early achievements have paved the way for new challenges, including increased production for greater national sales. A sound backing from local manufacturers in WA has led to over 20 stockists Australia wide and many more internationally.
ae’lkemi is expanding operations by applying high end finishing and quality control in-house and by developing it’s first concept store, soon be launched in the summer of 2008, with lifestyle and homewares to follow.
WA stockists include; Mariko, Eros, Saints, Anfi, Fusion Blue, Tade, Terrace Men, Method Clothing, Laced Up, Crush and Men on Mends.
To find out more about the New Generation Showcase visit www.karrinyupcentre.com.au or to view Alvin’s latest collection visit www.aelkemi.com.
